The customer relationship management computer program is developed to sustain customer records at a central place that can be accessed by every employee.

The main aim of this computer application is to maintain the customer’s or clients’ records at a centralized location wherein, all departments will have access such that its benefits can be leveraged to uphold the interests of customers or clients, a crucial aspect that will benefit the organization. It is mostly useful for service departments such as client servicing and sales.

CRM Software (customer relationship management software) is a software system that manages a company’s interactions and relationships with both current and potential customers.

CRM software enhances the customer relationship through managing customer interaction, tracking leads, and streamlining processes. Time management is better from the use of CRM software and relation is good with the customer.

Types of CRM-

• Operational
• Analytical
• collaborative

Benefits of using a CRM system-

 Managing your time

Understanding your clients

Improving client relationships

Increasing accountability

Free CRM tools-

HubSpot CRM

Zoho CRM

Capsule CRM

Relation is good with customer from using  CRM Software and Increase in gross sale.

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