Search engine marketing is an internet marketing that is used for the promotion of websites by increasing their visibility in search engine results pages (SERPs).

Search engine marketing is related to SEO both are in digital marketing. Search engine like google, bing Search engine marketing is commonly known as advertising through a paid media budget. There are many targeting factors that come into play in this form of digital marketing. Through search engine marketing on Google Adwords, you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising.

SEM is a very effective way for smaller businesses to reach new customers.

It’s Instant Brand Awareness in Search Engines

Digital marketing is an easy way to reach a new customer,

It carries out marketing activities. It can also be called online marketing

Digital marketing gives you better results for less expense and you can also track the Advertisement Campaign.

The benefit of Search Engine Marketing-

Reach your clients Instantly

Increase Brand Awareness

Target the Right Audience Through Optimized Ads

Test and Measure your Performance

Increase Visibility

Increase target leads

Types of Search Engine Marketing (SEM)

Pay per click (PPC)

Local  Search Engine Marketing

Organic Search Engine Marketing

Pay per click is a type of SEM it’s an online advertiser, advertisers a paid fee on every time someone clicks on their ads.

Local SEM is a type of  Search Engine Marketing  This is focused on your business listing to show on google map result, there is no charge for a click, This result appears in the middle of the search engine results page(SERP).

Organic SEM is a type of Search Engine Marketing process that results in your website content gain increase visibility in unpaid, There is no charge for click.

Organic search  result display as traditional, This result appears in the middle of the search engine results page(SERP).

Advantages of Search Engine Marketing-

Accumulate Consumer Trust

Trackable Result

Generates Targeted Traffic

Continuous Clicks

Grow small business

Disadvantages of Search Engine Marketing-

Result take time

The difficulty of competitive keywords

Results are not guaranteed

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